How do you start a swimwear line

As you increase your profits, we recommend using that to invest in networking with professionals in the fashion industry to bring your designs to a wider audience. One of the most common ways to do that is to reach out to social media influencers and bloggers. Amulya is from Missouri and is passionate about writing and creating creative content. She is currently a Content Marketing Intern for MakersValley and hopes to inspire designers with her content.

In her free time, she enjoys reading, traveling, and advocating in her community. How to Start a Swimwear Line in 3 Steps. Amulya Agrawal August 13, Brainstorm Unique Swimsuit Designs and Adjust to the Latest Trends Since the swimwear industry is one of the most competitive, it is crucial to design a line that catches attention fast just ahead of and during peak season.

Decide on Swimsuit Fabric Materials and Reach Out to Manufacturers Swimwear manufacturing differs from the processes involved in making other garments because, as mentioned previously, the garments must be able to stand up to uniquely harsh use cases.

Ask yourself not only which fabric materials are the most popular in swim at the moment, but also: Will the swimwear be made for athletes or beach visitors? How much should the fabric weigh to survive beach conditions while also being comfortable for the chosen target market? What about stretchiness and durability for beach activities? For swimmer athletes or lap swimmers, you should choose a fabric that will tightly conform to bodies to allow them to easily glide in water.

Fabrics like nylon, polyester, and spandex work best, as they are form-fitted, long lasting, and don't stretch easily. In normal beach swimwear, there is more room for designers to attach sequins and aesthetics, as there is less pressure to choose fabrics that provide control. You can consider fabrics with more stretch for comfort in suits meant for relaxed beach or poolside activities. Fabrics like nylon blends and lycra are ideal because they are soft and provide plenty of stretch while maintaining durability for beach conditions.

You can do this by clicking the link below and searching your desired name into the search bar. Designing the logo. Personally, this was one of my favorite parts of building my brands identity.

This is when your creativity and vision for your brand will really get to flourish. First, think about how you want your brand to be looked at. Is it a luxury swimwear brand, kids swimwear, bargain swimwear etc.?

Think about who your customer base is, and how you want your brand to be perceived. Be Unique. Do not be afraid to sketch out and design a logo that may differ from the ordinary "swimwear brand logo". If you see a lot of other brands doing plain text logos, do something that stands out. Start by sketching out your logo in many different fonts and formats until you see something that you love.

Take that vision and go on Fiverr. Don't be discouraged if this process takes longer than expected. You can always change your logo in the future, so don't worry about it being perfect. Who you are selling to, can highly effect the way your brand will be created. If you are selling to high income, middle aged women, you will want your business to be luxurious and use designs, colors, and fonts to showcase that.

Black and white are a great go-to for luxury brands. If you're brand is not labeled as "luxury" try playing around with different colors, for instance if its "eco friendly" playing around with blues and greens would be beneficial for your brand. Know who you are selling to. Start by sketching out your designs in any way that is helpful for you. Personally, I was never good at drawing, so this was always a bit of difficult process for me. I do not have a degree in fashion or arts, but in Business Marketing.

So this part of the process was a bit challenging for me at first. But the great thing is, you don't have to be good at drawing! You can always make rough sketches and send them to a freelance graphic designer who will then bring your sketches to life either on paper or on photoshop. You can always use references of other pieces to help give you an idea of how to sketch out your ideas.

Start by drawing out your sketches, send them to a graphic designer to be brought to life, then make sure you label your sketches. Labeling is an extremely important step, as the manufacturer needs everything to be clear and concise so they can make the sample correctly. This will include any accessories, stitching, measurements, fabric, cuts, etc.

Labeling every piece of the suit will allow for the manufacturer to finish the process much smoother and faster. First you have to decide where you want your products to be made. There are pros and cons for both. If your products are made in the USA, you will be able to be more hands on and actually visit the manufacturer who is producing your products. The major difference between the two is costs.

There is a huge price difference between getting your swimwear manufactured in the US, and in another country. If you want to get them made in China be aware of shipping costs, tariffs, and other economical setbacks that may effect your business. Finding a manufacturer is a journey.

You will search through hundreds of different ones hoping to find the perfect match for you. And the worst part, most of the good manufacturers can not be found on Google, simply because they don't want to be found. So if you want to produce in the US, simply ask around, reach out to other brand owners and see where they are getting their stuff manufactured. Website: shopify.

Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.

Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles. One of the best ways to get started is to simply explore the various themes free or paid depending on what you're looking for and test them on your site.

If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life. My passion was my purpose and that is what inspired me and drove me to launch. I had a launch party at my house with about 30 friends and friends of friends, there was champagne and a catwalk show… but none of my friends wanted to model in the catwalk show down my corridor, so I put the bikinis on and showcased them and got my first few sales that night!

Since then, our launch parties have stepped up, with real models at a dreamy venue with goodie bags, grazing tables, drinks and beauty bars and a DJ. Social Media Advertising is one of the leading ways to get the word out when it comes to swimwear line. There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Partnering with like-minded influencers within your industry is one of the most effective ways to grow your social media organically. Industry influencers already have an established and loyal following. With one post, your product immediately establishes a connection with a brand new audience. It's that powerful. When finding influencers to promote your product, do your research and make sure that their following will actually be interested in your product.

It's easy to be blinded by any influencer with a huge following, but if those followers don't resonate with your product, there may not be any value there Evan Marshall, founder of Plain Jane discusses how "micro-influencers" have impacted his business:.

Influencer marketing has been huge for us. Our approach is pretty simple. We give out samples of our products and ask people to post about us on social media aka a micro-influencer strategy. We really like this approach because we get authentic stories and content. We cannot really control the messaging so the product has to speak for itself. Our customers take the photos and we ask to reuse them. It takes more time per influencer but the payoff is certainly worth it.

Make sure their followers look like your existing customers. Other accounts have tried to grow themselves through botting or other manipulations. You just have to post consistently and then reply or like every single comment you get. It takes months but it works. The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.

One of the best ways to start growing your list is by providing your customer with something free or discounted in return. Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:.

We use Spin-a-Sale for this you spin a wheel for a discount code in exchange for subscribing to our email list. This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code. Here are the most common types of email campaigns you can send to your customers and their benefits:. Here's a great resource for finding curated email designs, for all types of email campaigns!

Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers. Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority.

Customer service is huge for us. Like I talked about, building a community has been one of the best bi-products in the shop. If we have a customer that comes in quite a bit, we will begin to notice what they buy and reach out to them if something new comes in if we think they will like it.

We also try to call people by name and greet them as if they were entering my home, not just the shop. Another great way we retain customers is through a loyalty point system. When a customer gains enough points through their purchases, they are rewarded with a discount. Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.

If you can afford to hire someone to help support your swimwear line, outsourcing is a great way to save you time and energy. Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well! If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved. Word of mouth is one of the best ways to get the word out about your business and acquire new customers.

A great way to do that is by offering a reward ie. A fantastic referral program will help with clout, credibility, and establishing yourself in the space. Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources. Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity. Join Brumate , Beardbrand , and the , other businesses using Klaviyo to grow their online sales.

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Starter Story. Join Starter Story. If you are a human, ignore this field. Get 5 free tips from successful founders every week, directly in your inbox. Start A Swimwear Line. Turn one-time buyers into repeat customers. Try the platform loved by , brands. The Design Process: Amanda Louise Bikinis To create the first AmandaLouise bikini, I literally ripped apart a few bikinis I had, created patterns off of them, and then tweaked that for over a year until I had the fit just right.

Handmade vs. An e-commerce website focused on handmade or vintage items and craft supplies. Free graphic-design tool website. Drag-and-drop format with access to over a million photographs, graphics, and fonts. Here are some of the main reasons most e-commerce businesses are using Shopify: Geared towards supporting store owners. Provides a simple way to launch and manage your online store Customer support is off the charts live chat Easy to use - You don't have to worry about the technical side The design is clean and mobile-friendly.

There are also hundreds of templates you can use.