Press release how much to charge

When that joyous time comes, you will be in the right position to explain that price increase, which is justified by your improved skills. Miranda B. Upholding Your End of the Deal There are times when you should not charge the industry standard. View Profile. Get tips, tricks, tactics, and advice in your inbox each week. Join our FREE on-demand content strategy masterclass. Get Certified. I was recently chatting to a copywriting friend and web designer about what makes a good press release and she suggested I share the secrets of writing a killer press release.

A press release sometimes called a media release or press statement is a document that provides information about an event, news item or happening to members of the media.

The idea behind distributing a press release to members of the media is the hope that media outlets will be interested in the story idea and will want to cover it in some way.

There are four main elements to a great press release :. Regardless of whether you are pitching to an editor or writing a press release on behalf of a client who will ultimately be approaching editors with the release , you need to ensure your headline is succinct, snappy and informative.

This is essentially a short summary of the press release so whoever is reading it knows exactly what they can expect from the body of the statement. The crux of a good media release is that you want to succinctly communicate why this story needs to be covered now. Your press release might be about an event, an opening, a milestone or anniversary, an award, new product or you might be writing a response or commenting on a particular news event.

The body of your release should be as short as you can make it while still giving all the essential information, and definitely no longer than two pages the sweet spot is one A4 page.

You also need to ensure that you include contact information so that the editor, writer or journalist knows who to get in touch with. Usually it says something like: For more information or to organise interviews please contact: XXX. This includes the research, the writing time and one or two rounds of revisions.

If, over the years, you have developed a strong network of editors or a decent contact list of people in the media to send releases to, then you want to make sure that your client is compensating you for this resource you have built up. Please review and call on the professionals in each of our categories:.

Note: the information contained below does not necessarily reflect the views and opinions of NJ Creatives Network management or its members. The author is responsible for its content. In this latest rate survey, as in surveys past, almost every category shows wide variation.

Freelancers in general are an independent bunch-no groupthink for us! They charge whatever they please. They guess what the market will bear.

Sometimes they get the rate they want, sometimes not, but decisions on rates are made individually. Freelancers are not interchangeable widgets.

What you as a freelancer offer for sale is simply yourself. The teeming contents of your brain-skills, abilities, personality, experience-form a unique combination that no one else can duplicate. Factors affecting pay range include product complexity technology and medical writing pay higher rates than general topics and geographic location rates tend to be higher on the coasts than the Midwest, while urban rates are higher than small towns or rural areas. How do other people work out what to charge?

Is it for regular ongoing work on the same theme or is that the fee for one-off pieces as and when? If the latter it's not much at all. Assuming it's the client you could try and educate them on the work involved; so show them how long it took you to complete one release, how much time you spent researching, drafting, editing etc.

Sometimes clients genuinely don't understand the effort put into these things and saying "I want to continue to work for you at this high standard of quality, to do that I need to increase the fee to X" or if they really don't have the budget agree to minimise the time spent by cutting back on time spent researching say.

You also have to appreciate your own value or else your clients aren't likely to either. Rizzo , May 7, Dear AliG, Clearly you can't survive on that, and then there's the client's perception of what a PR is and how long it takes - probably thinks you run it off in five minutes.

I would work on it from both sides: 1. Change your own definition of what constitutes a good PR. You may find that your standards are way to high for the price being offered. So look at your own criteria and how you can work "smarter" getting more done in less time.